ARC Design reimagines the Lamborghini Countach for its 50th birthday

When you think of iconic Italian '70s car designs, what comes to mind? The Lancia Stratos? De Tomaso Pantera? Maybe even the Ferrari 365 GTB4 Daytona?

All fair answers, but one could argue the most influential and longest-lasting design to come from the era was that of the Lamborghini Countach – a V12 monster underneath a gorgeous Bertone-developed body, featuring scissor doors for the first time in a production car.

To celebrate 50 years since its unveiling as the Lamborghini LP500 concept at the 1971 Geneva Motor Show, ARC Design has re-imagined what the Countach would look like now if it went back into production tomorrow, blending the Italian marque's current design language with the car's iconic shapes.

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Renderings by ARC Design

"At the heart of this design was the desire to tribute the Countach, starting from the prototype which is an elegant sculpture," ARC told WhichCar.

"However, we did want to underline the later iteration of the Countach; the icon of the '80s with its more brutal look. So we created this morphing concept.

"To render this project credible, we developed this ideation based on the Aventador – by keeping all the structure, such as the underpinning, the windows and the V12 engine (of course), so it could be re-skinned into this Countach re-interpretation."Ideally someone would take interest in making this a reality and finance the project to create a unique vehicle or a small production [run]."

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Lamborghini just posted its best ever half-year sales in the company's history off the back of a tough 2020, with sales of its Urus SUV accounting for 57 per cent of all units sold.

The Aventador will also be wrapping up production with an end-of-line LP 780-4 Ultimae, featuring Lamborghini's last naturally aspirated V12 engine before it succumbs to electrification.

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