Toyota reveals 50th anniversary Hilux special edition

Here at WhichCar we like the delightfully obscure names given to cars overseas, such as the Kia Granbird Mild Breeze, Nissan Lafesta Highway Star G-Supremo, and Geely Rural Nanny. So we were chuffed to see Toyota reveal a special variant of its legendary ute called the Hilux Invincible 50 Chrome Edition, in Europe.

While it’s not quite up there with Toyota Vellfire Modellista Hybrid Executive Lounge, it’s still quite a mouthful and part of an apparent move to finally give Hilux variants proper names, such as the new Rogue and Rugged due in Oz later this year.

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The Hilux Invincible 50 Chrome Edition celebrates the 50th anniversary of Toyota’s iconic hauler, which first appeared in March 1968 and has since become world’s biggest selling pick-up.

This model is essentially a blingy version of the Europe-only Hilux Invincible 50, revealed at last year’s Geneva Motor Show, that’s fitted with a range of bespoke shiny accessories including a chrome sports bar, side steps, grille and bash plate.

Black wheel arch protectors surround 18-inch alloy wheels with a machined-face finish, while a dedicated “Invincible 50” badge is positioned on the front doors.

Other features include a plastic bed liner and scuff plates.

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In Europe, the Invincible 50 Chrome Edition is powered by the 110kW/400Nm 2.4-litre turbo-diesel engine that’s found under the bonnet of the entry-level Workmate models here.

A Toyota Australia spokesman told WhichCar the Hilux Invincible 50 Chrome Edition won’t be coming Australia with the new Rugged and Rogue models, but there are plans to celebrate the venerable ute’s golden anniversary come March 21.