Rogue, Rugged and Rugged X introduced to Hilux 4x4 range

TOYOTA will introduce a trio of new models to its Hilux range in the second quarter of 2018.

The three new 4x4 variants – Rogue, Rugged and Rugged X – will up the ante with increased off-road protection, recovery and functionality.

“Hilux buyers increasingly demand additional features – in fact, they spend more on accessories than any other vehicle in our range," Toyota Australia’s vice president of sales and marketing Sean Hanley said.

"These new vehicles will enable them to make a statement with advanced toughness, added capability, practical comfort, first-class safety and in-built strength.”

The Rogue, to sit above the SR5 in the Hilux line-up, will feature a bold, aggressive appearance highlighted by a hexagonal upper grill, new front bumper and revised fog lamps.

“[The] Rogue is for people who want refinement and capability, enabling them to go for weekend adventures and do it in style,” Hanley said.

The Rugged will also feature an aggressive front-end design, with a premium steel bullbar. “[The] Rugged is about toughness and off-road performance – an ideal vehicle for getting off the beaten track," Hanley added.

The Rugged X will sit atop the Hilux line-up thanks to the addition of a high-tensile alloy bash plate and a winch-compatible hoopless steel bullbar, both compatible with the vehicle's airbags and safety systems. The X is also equipped with a snorkel, LED driving lights, high-strength front and rear recovery points, rock rails, a load-carrying sports bar and other heavy-duty components.

As Hanley explained, the “Hilux Rugged X is a no-compromise vehicle for those seeking adventure with a robust and capable vehicle that makes the ultimate statement.”

All components will be fully integrated with the vehicle and certified to ADR, with full warranty coverage available.

With the Ford Ranger topping the 4x4 sales charts in 2017, these three additions to Toyota’s 4x4 stable could swing the game back in the Japanese brand’s favour.

Stay tuned for further info and pricing details.