Australia’s most popular 4x4s: Best-selling models so far in 2024

There’s no denying the Ford Ranger is Australia’s most popular 4x4 vehicle, with the ute flying out of showrooms at a rapid rate so far in 2024.

From January to June this year, Ford delivered a total of 30,620 new Rangers to customers, comprehensively keeping its strongest competition at arm’s length. The Toyota HiLux ended the halfway point of 2024 with a total of 24,980 sales in the bank. Despite falling short of the Ranger by 5640 sales, it’s an impressive result considering the current-gen HiLux is built on a platform that’s essentially a decade old.

The Isuzu D-MAX is as consistent as ever, rolling out a total of 12,441 new units in the first six months of the year. Its MU-X stablemate also surpassed 10,000 sales so far this year, ending June with a total of 10,083. It wasn’t enough to be Australia’s best-selling 4x4 SUV, though, with that honour going to Ford’s Everest with 11,276 sales.

The only other large 4x4 SUV to make the top 10 list was the Toyota 300 Series LandCruiser, which ended June with 8199 year-to-date sales. The Nissan Patrol ended the first six months of 2024 with a total of 3943 sales.

Four utes round out the bottom end of the top 10 list, with the Triton (7626) leading the BT-50 (6239), 70 Series LandCruiser (6199) and Navara (5052).

Outside of the top 10 is Volkswagen, with the German brand shifting a total of 4924 Amarok 4x4s so far this year. This places it ahead of only the budget brands: GWM Ute (4313 sales), LDV T60 (3391), and SsangYong Musso (2027). GWM’s large SUVs – the Tank 300 and Tank 500 – have sold 2153 and 622 units respectively. Only 169 Jeep Gladiators have been sold so far this year.

The premium 4x4 ute segment saw the Chevrolet Silverado (1887) outsell both the Ram 1500 (1710) and Ford F-150 (940).

Overall, a total of 632,412 new vehicles have been sold so far in 2024, surpassing the previous record of 605,522 in 2018 and representing a year-to-date increase of 8.7 per cent on last year.

Of those 632,412 sales, the LCV segment accounted for 142,037 sales and the SUV segment accounted for 351,354 sales. Compared to 2023, that’s an increase of 10.1 per cent and 9.0 per cent respectively.

“The end of the financial year has traditionally been a strong month for vehicle sales, and achieving 632,412 sales in just six months is a testament to the resilience of the market,” said Tony Weber, FCAI Chief Executive.

Best-selling 4x4s so far in 2024 - January to June