Snapshot
- Bentley profits up by AU$590 million for 2021
- Increase over 2020 by 1845 per cent
- Customised orders were a driver of increased profit
Bentley Motors has released its financial reports for 2021, recording an incredible 1845 per cent increase in operating profits in the last 12 months.
For 2021, Bentley’s recorded operating profit was €389 million (AU$590 million), a rise of €369m (AU$560m) over its 2020 figure of €20m (AU$30.3 million).
This is largely due to a year-on-year sales increase of 31 per cent, Bentley delivering 14,659 cars in 2021 compared to 11,206 in 2020.
The return on sales for the carmaker was a reported 13.7 per cent, with turnover profits also up to €2.84 billion (AU$4.32 billion) in 2021 from €2bn (AU$3.03 billion) in 2020.
Another factor which increased the revenue per vehicle margin in Bentley’s favour for 2021 was the demand for customer personlisation on high-end models.
Bentley says there was a substantial increase in customisation in the Speed, Mulliner and Hybrid models, which lifted the revenue per vehicle total by eight per cent over previous years, aiding the 13.7 per cent bottom line.
“These results were achieved against a continued backdrop of economic uncertainty,” said Adrian Hallmark, Chairman and CEO of Bentley Motors.
“Brand strength has been key to Bentley’s financial performance in 2021, with new models such as Bentayga Hybrid helping to drive profit to a record €389 million,” added Jan-Henrik Lafrentz, member of the board for finance and IT, Bentley Motors.
The luxury car marque has already set its sights on further improving sales by going carbon-neutral with its Beyond 100 program, which will see Bentley build a new EV model every year for five years from 2025 as it migrates the whole model range across to EV.
Bentley intends to have a completely carbon-neutral range by 2030, having already invested €3 billion into its Crewe factory in England to aid with sustainable vehicle development of EV and hybrid models.
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