BMW subscription service launches in US

BMW is the latest car company to launch a subscription service, with Nashville, Tennessee as the first location to gain access.

The service, which is actually called Access by BMW, currently offers two tiers of subscription, and each has benefits for rev-heads.

The first is a USD$2000 per month plan, which allows access to a 530e, 540i, X5 35i, 440i coupe or convertible, and even an M2.

It’s called the Legend tier, and it sounds like a fun time. But it’s not the top pack. That’s the BMW M tier.

BMW M includes access to an X5M, X6M, M4 convertible, or an M5. It does cost almost twice as much, though, at USD$3700 per month.

Both plans include things like maintenance, insurance up to USD$1 million, and roadside assistance. In addition, BMW says it’ll waive the joining fee – USD$575 – for the first 50 people to join.

BMW also says “all vehicles are the current or prior model year,” meaning chances of driving a new M5 in the M tier is a good bet.

And the only reason BMW says it’ll ask for a car back is to perform routine maintenance. Or if you stop paying up, we suppose.

Finally, vehicles are limited to 3218km (2000 miles) per month, though unused mileage rolls over to be used the next month.

US CEO of BMW Financial Services Ian Smith says the market has shown a desire for these services, and BMW is delivering.

“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand,” says Smith.

“With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles.

“Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”