Hyundai Australia celebrates two million sales

Hyundai has sold its two millionth vehicle in Australia: a white Hyundai Kona in Western Australia, the state where it kicked off its local operations in 1986.

“We’re incredibly grateful for the support of each and every buyer that has contributed to this milestone,” said Hyundai Motor Company Australia Chief Executive Officer, Ted Lee.

“It’s fitting that our two millionth buyer is in the state where it began for our brand 37 years ago and a special thank you is on the way to our new customer so they can share in our celebrations.”

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Hyundai reached Australia in 1986, operating a single dealership in Perth – John Hughes Hyundai. The carmaker sold its 500,000th unit in 2004, and its one millionth vehicle, an iX35, at the same dealership in 2012.

Now, on the 20th anniversary of the formation of Hyundai Motor Company Australia – a wholly owned subsidiary of Hyundai Motor Company – the two millionth has been sold.

Year-to-date, Hyundai is the fifth-best selling brand in Australia with 6.3 per cent market share, locked in a tight battle with sister brand Kia. The midsized Hyundai Tucson SUV is its best-selling model, ahead of the small i30 hatch and sedan (sold as Elantra in overseas markets).

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Hyundai has become a style leader in recent years, with its cheap and cheerful approach of the 1990s – popularised by the $13,990 driveway X3 Excel campaign – making way for more premium offerings.

That includes ground-breaking designs of its electric vehicles, such as the Ioniq 5 and Ioniq 6, as well as its conventionally-powered models including the recently updated Kona and even its funky Staria van line-up.

It has also captured the enthusiast market with the introduction of its ‘N’ performance division, originally run by former BMW M Division boss Albert Biermann.