Lamborghini Urus production surpasses 20,000 units

Lamborghini's Urus SUV has passed a significant milestone, with the 20,000th example rolling off the Sant’Agata Bolognese production line.

Introduced in 2018, the Urus's popularity has grown worldwide year-on-year, not only bringing Lamborghini into a healthy financial space, but also doubling the marque's annual outputs – with the 64 SUVs sold in Australia last year almost matching the 67 Huracáns.

Growth in demand for the Urus has also triggered an expansion of Lamborghini's workforce, with more than 500 staff taken on in the past four years while the Sant’Agata Bolognese plant grew from a site of 80,000 to 160,000 square metres in the same period.

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Despite its critics arguing the Urus has watered down Lamborghini's stature as a true supercar manufacturer, CEO Stephan Winkelmann believes it only strengthens the brand.

“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Winkelmann.

“The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”

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The 20,000th Urus will be delivered to a customer in Azerbaijan, finished in viola mithras with black brake calipers and a panoramic roof.

Just last month, Lamborghini was celebrating its 20,000th Huracán being produced, however the supercar was launched in 2014 – four years before its SUV sibling.

Although future internal combustion engine-powered Lambo models have been put on notice due to the impending ban of ICE vehicles in Europe by 2035, synthetic fuels could save its V8 and V12 donks, as the manufacturer also looks to electrify its entire model range by 2024.