Renault trademarks hint at company’s big plans

Renault is digging into its past as it looks towards the future.

Following its ‘Renaulution’ event in January, the French carmaker is continuing to trademark logos and phrases, providing an insight into the ways in which it plans to restore its competitiveness.

According to French publication L’argus, Renault has filed trademarks relating to the Renault 4, Renault 5, hydrogen, and electric technology – alongside a number of events the carmaker has planned.

One of the logos has already been shown as part of the AIR4 flying car revealed earlier this week – a celebration of the Renault 4’s 60th anniversary – while the ‘4 Ever Paris Tour’ suggests an event will be taking place, possibly to show off the 2024 Renault 4.

The company has also registered ‘Fourgo’, hinting at a variant or spin-off model to the upcoming Renault 4.

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Perhaps the most curious trademark is the ‘Renault Plug-Inn’ – clearly a reference to electric vehicles, but the filing also falls under the trademark class for 'communications services', such as an online forum or television broadcast.

Also registered recently was a golden ‘E’ which resembles a conventional domestic electrical plug, but borrows its shape from Renault’s diamond logo.

As part of the Renaulution event in January, the carmaker announced it would be introducing 24 new models by 2025 – 10 of which will be fully-electric – all based on three vehicle architecture platforms shared across Renault and its sub-brands: Alpine, Dacia, Lada, and Mobilize.