Stellantis targets €20 billion in revenue from connected vehicles by 2030

Automotive manufacturing conglomerate Stellantis has launched its new software strategy, aiming to raise €20 billion (AU$31.65bn) in revenue from its vehicles by 2030.

The 14-brand strong company hopes to do so by introducing subscriptions for certain capabilities and equipment in its vehicles, a similar tactic to those used by premium marques such as BMW, Mercedes-Benz and Tesla.

A boost in revenue won't be without initial investment though, with the firm planning to spend more than €30bn (AU$47.47bn) by 2025 on its software and electrification transformation, highlighted by the rollout of three new technology platforms from 2024.

3

Powered by artificial intelligence, the trio will be deployed at scale across the four vehicle platforms planned to be used in the model range of Stellantis's brands – with STLA brain, STLA SmartCockpit and STLA AutoDrive delivering better capabilities than the current systems.

Stellantis CEO Carlos Tavares believes the investment in technology will make it a leader in the automotive industry.

"Our electrification and software strategies will support the shift to become a sustainable mobility tech company to lead the pack, leveraging the associated business growth with over-the-air features and services, and delivering the best experience to our customers,” said Tavares.

"With the three all-new AI-powered technology platforms to arrive in 2024, deployed across the four STLA vehicle platforms, we will leverage the speed and agility associated with the de-coupling of hardware and software cycles."

3

According to Stellantis, it currently has around 12 million eligible vehicles already on the road around the world, with this number expected to increase to 26 million by 2026 before reaching 34 million in 2030.

In addition to the 4500 software engineers expected to join Stellantis by 2024 to make the plans a reality, partnerships have been developed for the next-generation technology – with Foxconn, Waymo and BMW pitching in with various aspects.

Earlier this year, Stellantis announced its intention to reach a 70 per cent sales volume of electric vehicles by 2030, as a handful of its brands have announced European targets to go all-electric by the same year.