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A new study by Compare the Market has ranked used cars according to their search volumes online.
The survey found that Japanese and American brands are the most popular among used-car buyers in that initial search phase, while interest in used electric cars is well behind other parts of the world.
Snapshot
- Yaris the most searched for used car in Oz; Jeep Wrangler topping the list globally.
- Overall, Japanese & American brands dominated searches for used cars in Oz and US
- Australians searched less for used EVs than the global averages
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Globally, the most searched-for used car was the Jeep Wrangler.
It was followed by the Toyota Tacoma and Honda Civic in second and third positions, respectively.
Top Ten global used-car searches
| Rank | Used Make & Model | Global Annual Search Volume |
|---|---|---|
| 1 | Jeep Wrangler | 536,200 |
| 2 | Toyota Tacoma | 531,000 |
| 3 | Honda Civic | 505,600 |
| 4 | Honda City | 498,200 |
| 5 | Tesla Model 3 | 412,000 |
| 6 | Toyota Camry | 391,200 |
| 7 | Toyota RAV4 | 331,200 |
| 8 | Honda Accord | 321,400 |
| 9 | Ford Bronco | 291,700 |
| 10 | Honda CR-V | 281,100 |
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The used car most searched for by Australians is the Toyota Yaris, suggesting budget and brand reputation remain a driving motivator for most buyers.
Toyota made a clean sweep of the top three in Australia, with the HiLux coming second and Prado and RAV4 equal third.
Best used cars: The Wheels take
For our view on the best used cars to consider in 2024, see our page linked below!
Electric dreams
The table above shows Tesla's Model 3 ranks 5th globally in used-car searches, while the table below shows Aussies find the popular EV more compelling as a new car, ranked at a distant 24th in used form.
According to former Wheels Media scribe and Compare the Market's new hype man, Henry Man, this ranking suggests Australian buyers "may still be concerned around battery tech with relatively low interest in the fledgeling used EV market in Australia compared to globally".
Our guide below offers clear advice on the ins and outs of used EVs.
Top Ten Australian searches
| 1 | Toyota Yaris | 13,260 |
|---|---|---|
| 2 | Toyota HiLux | 12,720 |
| 3 | Toyota Prado, Toyota RAV4 | 11,720 |
| 4 | Hyundai i30 | 11,340 |
| 5 | Toyota Camry | 11,120 |
| 6 | Ford Ranger | 10,240 |
| 7 | Toyota Corolla | 8,960 |
| 8 | Toyota Prius | 8,650 |
| 9 | Honda City, Honda Civic, Mazda CX-3 | 8,440 |
| 10 | Mazda 3 | 8,340 |
| 11 | Mazda CX-5 | 7,600 |
| 12 | Kia Sportage | 5,980 |
| Mitsubishi Outlander | 5,980 | |
| 13 | Suzuki Swift | 4,920 |
| 14 | Kia Carnival, Mazda 2, Mitsubishi ASX | 4,810 |
| 15 | Nissan X-Trail | 4,470 |
| 16 | Isuzu D-Max | 4,410 |
| 17 | Subaru Forester | 4,130 |
| 18 | Nissan Leaf | 3,900 |
| 19 | Kia Rio | 3,800 |
| 20 | Hyundai Kona, Kia Cerato, Nissan Patrol | 3,790 |
| 21 | Kia Sorento | 3,780 |
| 22 | Ford Everest | 3,570 |
| 23 | Toyota Kluger | 3,440 |
| 24 | Tesla Model 3 | 3,410 |
| 25 | Mini Cooper | 3,370 |
| 26 | Nissan Navara | 3,100 |
| 27 | Range Rover | 3,070 |
| 28 | Mitsubishi Triton | 2,990 |
| 29 | Mazda 6 | 2,980 |
| 30 | Subaru Outback | 2,890 |
| 31 | Audi A4 | 2,790 |
| 32 | Jeep Wrangler | 2,770 |
| 33 | Mazda CX-9 | 2,730 |
| 34 | Isuzu MU-X | 2,720 |
| 35 | Suzuki Jimny | 2,700 |
| 36 | Hyundai Tucson | 2,680 |
| 37 | Kia Stinger | 2,560 |
| 38 | Nissan Qashqai | 2,550 |
| 39 | Honda HR-V | 2,480 |
| 40 | Mitsubishi Lancer | 2,420 |
| 41 | Toyota HiAce | 2,310 |
| 42 | Audi A1 | 2,060 |
The full study results are available here [↗].
Looking at the top 20 most searched vehicles in Australia, utes and SUVs (small and medium) have a significant presence.
Ford Ranger (6th), Mazda CX-3 (9th), Mazda CX-5 (11th), Kia Sportage (12th), Mitsubishi Outlander (13th), Mitsubishi ASX (14th), Nissan X-Trail (15th), Isuzu D-Max (16th), Subaru Forester (17th) and Hyundai Kona (20th) all featured. Nissan’s Leaf was the only BEV that made the Australian topo 20, at 18th position.
Utes and SUVs also comprised a significant portion of the top 20 used cars searched globally, however, large models in these categories also made appearances in global searches.
Jeep Wrangler (1st), Toyota Tacoma (2nd), Ford Bronco (9th), Toyota Highlander(11th), Ford Ranger (12th), Jeep Grand Cherokee (=14th), Range Rover (=14th), and Toyota Tundra (19th) all featured, perhaps indicating a bias towards American searches.
Study Methodology
The study undertaken by Compare the Market analysed the online search volume of nearly 500 used vehicle models. Specific search terms were in English only and the nearly 500 models were mainly sold in developed western markets.
The search term researched was in English and in the following format:
used [vehicle make and model]
Keywords Everywhere - the internet search analytical tool used - averages out the search volume in the one-year period. Different tools may give varying results, however the rankings are likely to be similar.
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