DESPITE the overall new car market softening by 1.5 percent against the record-setting August total last year, sales of small SUVs have continued to hold firm.
Year to date sales have dipped 0.3 percent against this time last year, but the SUV market as a whole has swollen by a massive 9.0 percent, set against a dip in passenger cars of 12.3 percent.
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Tasmanians bought 12.2 percent more cars in August than during the same month last year, with South Australia also enjoying a 1.5 percent rise and Victoria just trending up at 0.5 percent. A big fall of 9.7 percent was recorded in the NT, with New South Wales down 4.1 percent and ACT slipping by 5.1 percent.
None of the passenger cars segments recorded a growth over August last year while all SUV categories bar the Upper Large class pegged positive figures. VFACTS figures provided by the Federal Chamber of Automotive Industries also showed a respectable month by all-wheel drive utes, more than shrugging off the slipping numbers of two-wheel drive versions.
BRANDS
No surprises to find Toyota standing atop the market, with a share of 18.8 percent, up from 18.4 percent a year ago. Expect that number to swell with the first deliveries of the highly rated new Corolla. Overall sales were up 1.7 percent compared to last month.
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Mazda occupies second place on the ladder with its 10 percent share eroded by a tenth from August 2017 but still up 26.2 percent after a soft July. New CX8, a revised CX-9 and a restyled BT-50 ought to provoke footfall through dealers.
Hyundai finds itself in third with an 8.3 percent share, with the i30 hatch accounting for better than a quarter of the marque’s registrations this month. A rise in sales of 2.6 percent over last month provides something to smile about.
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The rest of the top ten was rounded out by Mitsubishi (up 6.3 percent for the month), Ford (down 10.3 percent) and Holden (slipping by a monster 37.6 percent due to worse than expected Astra sales). Volkswagen took a dent (down 2.0 percent), Kia ticked over okay (up 2.5 percent), Nissan had a good showing (up 8.4 percent), and Honda also had a month the local importers would probably want to put behind them (down by 6.4 percent).
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Other brands that had some good news to share were Alfa Romeo, which saw sales leap by 31.3 percent on the back of a run of Stelvio orders. Great Wall also had a belter of a month, up 144 percent, while Infiniti also crushed it, finishing the month up 97.9 percent.
MG also delivered in spades, heavy TV promotion of the ZS small SUV resulting in a whopping 577 percent increase over last month or, if you prefer the raw numbers, 283 sales stepping up to 1178. It’ll be interesting to watch that trend line.
There aren’t any great shockers at the top of the tree here, with the Toyota Hilux and Ford Ranger occupying the top spots. The podium is rounded out by the Toyota Corolla, which looks set to consolidate its position against the comparatively aged Mazda3, which has nevertheless had an excellent year to date.
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The same can be said of the Mazda CX-5, sales taking a lift after a strong finish in Wheels COTY. Then there’s the Hyundai i30 followed by a school run blockade of four of the nation’s favourite SUVs.
The Toyota Prado has been a standout this year with sales up by 79.1 percent over this time last year, thanks to the refresh that arrived in November 2017. It’s followed by its stablemate, the Land Cruiser in eighth, with the gently fading Hyundai Tucson in ninth. The introduction of the latest facelifted Tucson ought to stem that particular tide, but whether it's enough to stave off the resurgent Nissan X-Trail remains to be seen.
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Sales winners per segment (August 2018)
Micro Cars
Rank
Vehicle
Registrations this month
1
Kia Picanto
357
2
Fiat 500
62
3
Mitsubishi Mirage
52
Light Cars
Rank
Vehicle
Registrations this month
1
Hyundai Accent
1357
2
Mazda2
1134
3
Toyota Yaris
821
Small Cars < $40K
Rank
Vehicle
Registrations this month
1
Toyota Corolla
3033
2
Mazda3
2969
3
Hyundai i30
2323
Small Cars > $40K
Rank
Vehicle
Registrations this month
1
Mercedes A-Class
419
2
Audi A3
264
3
BMW 1 Series
186
Medium Cars < $60K
Rank
Vehicle
Registrations this month
1
Toyota Camry
1604
2
Mazda6
289
3
VW Passat
208
Medium Cars > $60K
Rank
Vehicle
Registrations this month
1
BMW 3 Series
301
2
Mercedes CLA-Class
263
3
Mercedes C-Class
197
Large Cars < $70K
Rank
Vehicle
Registrations this month
1
Holden Commodore
682
2
Kia Stinger
125
3
Skoda Superb
62
Large Cars > $70K
Rank
Vehicle
Registrations this month
1
Mercedes E-Class
102
2
BMW 5 Series
52
3
Jaguar XF
29
Upper Large
Rank
Vehicle
Registrations this month
1
Mercedes S Class'
20
2
Chrysler 300
10
3
BMW 6 Series GT
8
People Movers
Rank
Vehicle
Registrations this month
1
Kia Carnival
578
2
Honda Odyssey
129
3
VW Multivan
95
Sports Cars < $80K
Rank
Vehicle
Registrations this month
1
Ford Mustang
736
2
BMW 2 Series
75
3
Toyota 86
70
Sports Cars > $80K
Rank
Vehicle
Registrations this month
1
Mercedes C-Class 2dr
90
2
Mercedes E-Class 2dr
68
3
BMW 4 Series
2323
Sports Cars > $200K
Rank
Vehicle
Registrations this month
1
Porsche 911
29
2
Ferrari (all)
19
3
Mercedes AMG GT
13
SUV Small < $40K
Rank
Vehicle
Registrations this month
1
Mitsubishi ASX
1543
2
Mazda CX-3
1387
3
Subaru XV
1144
SUV Small > $40K
Rank
Vehicle
Registrations this month
1
Mercedes GLA-Class
269
2
Volvo XC40
266
3
Audi Q3
219
SUV Medium< $60K
Rank
Vehicle
Registrations this month
1
Mazda CX-5
2599
2
Hyundai Tucson
1998
3
Nissan X-Trail
1910
SUV Medium > $60K
Rank
Vehicle
Registrations this month
1
Mercedes GLC-Class
557
2
BMW X3
387
3
Lexus NX
263
SUV Large < $70K
Rank
Vehicle
Registrations this month
1
Toyota Prado
2019
2
Toyota Kluger
1259
3
Subaru Outback
1080
SUV Large > $70K
Rank
Vehicle
Registrations this month
1
BMW X5
219
2
Mercedes GLE-Class
170
3
Range Rover Sport
158
SUV Upper Large > $100K
Rank
Vehicle
Registrations this month
1
Mercedes GLS-Class
125
2
Range Rover
23
3
Lexus LX
20
4x2 Utes
Rank
Vehicle
Registrations this month
1
Toyota Hilux
1068
2
Mazda BT-50
448
3
Isuzu D-Max
428
4x4 Utes
Rank
Vehicle
Registrations this month
1
Toyota Hilux
3207
2
Ford Ranger
3083
3
Mitsubishi Triton
1538
IN FOCUS: SUV sales
Of the 41,271 SUVs sold in Australia last month, Toyota (17.5 percent share) topped the charts, followed by Mazda (12 percent) and then Mitsubishi (11.8 percent).
Of that total market, some 52 percent went to private buyers, with business accounting for nearly 37 percent of registrations, just over 8.5 percent going to rental fleets and the remaining percent or so going to government purchasers.
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The petrol diesel split across the SUV sector as a whole was interesting, with diesels registering 11,160 registrations and petrol engines notching up 29,913 sales.
Businesses, government and rental fleets were around five times more likely to buy an electric SUV than private customers, while the difference was nothing like so marked with hybrids, private buyers accounting for 44 sales and non-private taking 67.
COMMENTS