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The Australian new car market has posted another record-breaking month ahead of a predicted drop in sales later this year as supply continues to catch up with demand.
According to official new-car sales results from the Federal Chamber of Automotive Industries (FCAI), 105,023 vehicles were registered in February 2024 – beating the previous record of 86,878 cars set last year.
However, the automotive industry has warned that the new-car market is unlikely to continue breaking records, with Toyota predicting a slight fall to around 1.0 to 1.1 million overall sales for 2024 compared to the highest-ever amount of 1.2 million vehicles sold in 2023.
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Top-selling brand Toyota sold 19,374 vehicles in February followed by Mazda (7350) and Ford (7275). All top 10 brands except Mazda recorded growth compared to last year.
Nissan – which finished outside the top 10 in 2023 – overtook the likes of Mitsubishi, Kia and Hyundai to place fourth with sales up 151% over last February with strong results for the X-Trail, Navara and Patrol.
Electric car specialist Tesla also returned to the top 10 with the Model 3 and Model Y after BYD beat it in January following delivery disruptions for both nameplates.
Australia’s new favourite vehicle, the Ford Ranger ute, remained in first place with 5353 sales, followed by the Toyota HiLux (4403) and Tesla Model 3 (3593) in second and third place.
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New South Wales registered the most vehicles with 31,943 sales, ahead of Victoria and Queensland with 28,415 and 22,466 sales, respectively.
Western Australia (11,317), South Australia (6451), Tasmania (1817), the ACT (1743), and the Northern Territory (871) followed.
The Federal Chamber of Automotive Industries said Australia’s demand for new vehicles has continued into 2024 with another record-breaking month of sales.
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“Australian motorists’ strong preference for Utes, accounting for 20.3 per cent of sales this month, demonstrates the challenges with the proposed New Vehicle Emissions Standard. Out of 21,327 utes sold in February, only one was an EV,” said FCAI chief executive officer Tony Weber.
“Growing sales of electric vehicles across other market segments proves that where a battery electric product exists which suits the driving habits of Australian motorists, work and recreation needs they will purchase these vehicles.”
Battery-electric cars represented 10% of the market in February, while all ‘low-emission’ vehicles – including hybrid, plug-in hybrid and electric – accounted for one in five of all cars sold.
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🥇 Australia’s top 10 cars for February 2024
Ups and downs 🔼 🔽
The Ford Ranger was Australia’s top-selling vehicle in February 2024, followed by the Toyota HiLux.
In first place, the Ranger recorded 5353 sales – up 20% from February 2023 – with the HiLux following in second place with 4403 sales, up 12% from last year.
The electric Tesla Model 3 took third with 3593 sales in the facelifted model’s first full month on sale following a two-week ADR-related delivery pause in January. The Isuzu D-Max followed in fourth place (2941).
The Toyota RAV4 placed fifth (2843), followed by the Nissan X-Trail (2508), Toyota Corolla (2439), and MG ZS (2357)
The Mitsubishi Outlander (2209) placed ninth, while the Tesla Model Y took 10th place (2072).
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🥇 Australia’s top 10 car brands for February 2024
Ups and downs 🔼 🔽
Toyota recorded 19,374 sales (▲ from 14,332 in February 2023). It represented an 18% share of the new-car market for the month.
Mazda finished second with 7350 sales (▼ from 7667), while Ford placed third with 7275 sales (▲ from 6022).
Nissan, in fourth, posted a strong result thanks to strong X-Trail, Navara and Patrol registrations with 6617 sales in total for February (▲ 151% from 2573), while Mitsubishi placed fifth with 6411 sales (▲ from 5500).
Kia followed in sixth with 6141 sales (▲ from 6000), while Hyundai placed seventh with 5703 sales (▲ from 5504) and electric car specialist Tesla, in eighth, recorded 5665 sales (▲ from 3516)
Isuzu Ute placed ninth with 4692 sales (▲ from 3156), and MG, in tenth, sold 4474 vehicles (▼ from 4363).
In charts 📊
February 2024 – Top 20 models
February 2024 – Top 10 brands
February 2024 – Overall segment sales
February 2024 – Category sales
February 2024 – Sales map
February 2024 – Buyer type
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