Mazda, Skoda claim top gongs in Roy Morgan satisfaction awards

The people have spoken and named Mazda and Skoda the automotive brands they are most satisfied with.

Roy Morgan’s Single Source survey interviewed over 60,000 consumers across Australia, including the owners of both new and used vehicles.

The Roy Morgan Survey, conducted from January to December 2022, named the companies they deal with across more than 30 industries, including the automotive, banking, supermarket and telecommunications sectors, and rated how satisfied they were with each.

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Monthly Customer Satisfaction winners were recorded in each category throughout the year, with the annual award going to the company with the most monthly wins.

“Roy Morgan Customer Satisfaction Awards honour the Australian businesses who deliver continuously on their social contract with every customer,” said Roy Morgan CEO Michele Levine.

"While we at Roy Morgan collect and collate the data, the “judging panel” is made up of customers of the 280 companies – many thousands of them – giving their honest, unvarnished opinions. That’s what makes these awards so meaningful and so highly valued.”

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Two auto awards are handed out; the Major Car Manufacturer of the Year is contested by 11 brands including Toyota, Hyundai, Ford, Mitsubishi, Nissan, Kia, Subaru, Honda and Volkswagen.

Conspicuous by its inclusion is Holden – present because there are responses relating to used cars in the survey – while top ten VFACTS brands like MG and Tesla are not included.

Meanwhile, the Car Manufacturer of the Year covers the entire industry.

Skoda was awarded Car Manufacturer of the Year, while Mazda won the Major Car Manufacturer of the Year contest.

“This award represents Mazda’s ongoing commitment to customer service and the strong relationship it enjoys with customers nationwide,” said Mazda Australia marketing director Alastair Doak.

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“Mazda Australia and our dealer network has long focused on providing exceptional customer service, and to have that confirmed by customers through Roy Morgan’s independent research tells us that we’re on the right track.”

“We’re humbled that our customers have responded to Skoda in this way,” said Skoda Australia product and marketing manager Kieren Merrigan.

“Skoda's primary endeavour has been to provide the best whole-of-life ownership proposition among European brands.”