2021 Finke Desert Race swings in to action

For those lucky enough to make it to Alice Springs for the annual Tatts Finke Desert Race, the festivities will start to kick off Thursday night, June 10, with the street party in the centre of town at Todd Mall.

The 2020 Finke Race was cancelled due to COVID, and this year hundreds of Victorian racers, spectators and race volunteers were unable to make the pilgrimage due to the latest lockdowns in their state.

The 2021 race welcomes new sponsors to the event, resulting in record prize money on offer.

Method Race Wheels has come on board as the naming rights sponsor for the Prologue Day on Saturday. Method’s sponsorship will run for 2021, 2022 and 2023 and will offer $7500 in prize money for Prologue winners, plus a set of Method Wheels for their vehicles.

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In addition, the Method Race Wheels Prologue will be live-streamed including interviews with drivers and riders.

Brian Godfrey, Chief Marketing Officer at Custom Wheel House (Method Race Wheels) is delighted to come on board as the first naming partner of Prologue Day in over a decade.

“The soul of Method Race Wheels is in off-road desert racing. It is our intentions to support off-road desert racers everywhere they race,” Godfrey said. “We are proud to be working with the Finke organisers and its racers, along with our exclusive Australian Distributor, Race Wheels Australia, for this year’s and future Finke Desert Races.”

Other new sponsors include Sportsnet Holidays, who will partner with Finke Desert Race for the next three events, creating and offering competitors, their support crew and spectators packages to enjoy the unique event.

"More than 700 riders and drivers head south for the first 248km leg to Finke, only to turn around and come back again on the holiday Monday"

Red Bull continues its strong sponsorship with support for tonight’s street party and, of course, backing two-time Dakar champion Toby Price’s race entry in his new Mitsubishi Triton Trophy Truck.

“Without these valued partners, our event wouldn’t be possible,” said Finke Desert Race Committee President, Antony Yoffa. “The committee thanks Tatts for once again being our loyal naming rights partner and we welcome Method Wheels, Sportsnet and Red Bull on board as partners of this iconic event.”

While the serious teams and riders have been pre-running the track over the past week, the racing action kicks off on Saturday with the Method Race Wheel Prologue.

Then on Sunday, more than 700 riders and drivers head south for the first 248km leg to Finke, only to turn around and come back again on the holiday Monday.