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Prices for the five-seat 2023 Jeep Grand Cherokee and seven-seat 2023 Jeep Grand Cherokee L have been reduced in Australia.
Effective May 17, 2024, all Model Year 2023 Grand Cherokee off-road SUVs have received a price cut between $11,000 and $28,000, with the largest reduction applied to the L Summit Reserve seven-seat variant.
It follows a $17,500 price rise for the ‘WL’ Grand Cherokee over the previous-generation ‘WK2’ model, which once beat the Toyota Prado as Australia’s best-selling large SUV in 2014 with V6 petrol, V8 petrol, V6 diesel and SRT performance options.
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The current Grand Cherokee is limited to a 210kW/344Nm 3.6-litre naturally-aspirated V6 petrol or a 280kW/637Nm 2.0-litre turbo-petrol plug-in hybrid, with V6 diesel, V8 petrol, or straight-six twin-turbo petrol options unavailable.
The generational increase has since fallen to $5000 over the last entry-level ‘WK2’ Grand Cherokee sold in 2022, with the 2023 Grand Cherokee Night Eagle five-seat now listed at $65,450 before on-road costs – down $12,500 from when it launched in mid-2023.
These reduced prices only applied to 2023-built Model Year 2023 versions of the Grand Cherokee and Grand Cherokee L, including the recently launched Summit Reserve PHEV five-seater.
A Jeep Australia spokesperson could not confirm when 2024-built Model Year 2024 examples of the Grand Cherokee and Grand Cherokee L will arrive in local showrooms, with all current stock at dealerships manufactured in 2023.
It is unclear if Jeep Australia will continue to offer the Grand Cherokee at similarly reduced prices when 2024-built examples arrive or if it will return to its previous pricing.
VFACTS new-car sales data reveals 254 examples of the Jeep Grand Cherokee have been sold in Australia to the end of April, compared to 6899 Ford Everests, 6730 Isuzu MU-Xs, 3382 Toyota Prados, 830 Land Rover Defenders and 268 Mazda CX-90s.
In 2023, 1247 Jeep Grand Cherokees were delivered in Australia – down from 3010 in 2021 and 16,582 in 2014, a record for the nameplate.
Overall, Jeep sales in Australia sit at 940 to the end of April 2024, down from 1566 at the same point in 2023, 2161 in 2022 and 2452 in 2021.
For a full run-down on specifications for the 2023 Jeep Grand Cherokee and 2023 Jeep Grand Cherokee L, click on the featured article below:
2023 Jeep Grand Cherokee pricing
| Model | Pricing | Change |
|---|---|---|
| Night Eagle AWD (5-seat) | $65,450 | down $12,500 |
| Limited AWD (5-seat) | $72,950 | down $11,000 |
| Overland AWD (5-seat) | $77,950 | down $20,500 |
| Summit Reserve PHEV AWD (5-seat) | $111,450 | down $18,500 |
| Prices exclude on-road costs. | ||
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2023 Jeep Grand Cherokee L pricing
| Model | Pricing | Change |
|---|---|---|
| Night Eagle AWD (7-seat) | $69,450 | down $13,300 |
| Limited AWD (7-seat) | $75,950 | down $12,800 |
| Overland AWD (7-seat) | $81,950 | down $21,300 |
| Summit Reserve AWD (7-seat) | $91,450 | down $28,000 |
| Prices exclude on-road costs. | ||
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