Narva Australia utilising VR tech to simulate lights

NARVA Australia is utilising VR (virtual reality) technology to provide customers with an “in-the-field” perspective of its product range.

From the passenger seat, the VR Experience allows consumers to select from Narva’s range of lighting products: Explora Single and Double Optic Drive light bars; Ultima 215 and 175 LEDs (including enhanced optic LEDs); and Ultima 215 HIDs. A conventional headlight is also included to compare the new lights against.

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Once a lighting product has been chosen, the Experience then shows how each light illuminates specific environments: highways, dirt roads and 4WD tracks.

Voice guidance and audio information – as well as a graph detailing the light output and range – provide the user with an abundance of product information.

The Experience works by first logging onto the website using a smartphone: www.narva.com.au/vrexperience. Then you simply slide the phone into a VR headset, toggle the settings and you’re as good as gold.

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You’ll also be able to strap a VR set to your face at the big 4WD shows around the country. Just head on over to the Narva booth and they’ll sort you out – the crew will be at the upcoming Sydney 4WD and Adventure Show (Western Sydney International Dragway, October 12-14.)

It’s a nifty tool to compare the output of different lighting solutions, and a great way to figure out which light best suits the kind of driving you’re likely to experience.