NISSAN has officially unveiled its Ranger and Hilux-fighting Navara N-TREK, in an attempt to push the Navara back up the 4x4 sales charts.
Once a much bigger player on the 4x4 scene, Nissan sold just 787 Navara 4x4s last month, well short of the market leaders – Ford shifted 2850 Ranger 4x4 units and Toyota sold a total of 2571 Hilux 4x4s (VFACTS: July 2019).
To lure buyers back, Nissan took its Navara Dual Cab ST-X and added black accessories … plenty of black accessories. It’s not the first time Nissan has gone down this path, either (think: Navara ST Black Edition).
The black treatment begins with 18-inch alloy wheels and has been applied to the fender flares, alloy sports bar, lower body side decals, headlamp bezels, side steps, lower front fascia, rear bumper, front grille, roof rails and door handles.
“A majority of ute buyers are prepared to invest in the look of their vehicle, to get the vehicle they really want,” said Nissan Australia managing director Stephen Lester.
“Our black editions have always been popular with buyers. The Navara N-TREK includes a wide variety of Nissan-approved parts and accessories that will set it apart compared to everything else in the range.”
Leather-accented seats (heated up front) boost in-cabin comfort, with the driver’s pew further enhanced by power lumbar support.
In a recent revamp, the Navara range also received a bunch of updates including the addition of the all-new Alliance In-Vehicle Infotainment (AIVI) system, which nets the dual-cab a bigger eight-inch touchscreen and includes Apple CarPlay and Android Auto.
The N-TREK is powered by a 2.3-litre twin-turbo diesel engine good for outputs of 140kW and 450Nm and a towing capacity of 3500kg.
The N-TREK isn’t just a temporary special edition, with the top-of-the-range model a permanent fixture on the Navara line-up. The six-speed manual variant starts at $56,450, and the seven-speed auto alternative asks for $58,950.
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