Toyota 4Runner TRD Surf Concept unveiled at 2024 SEMA Show

It has been decades since Toyota sold the Hilux-based 4Runner in Australia, but the model has soldiered on in the USA where the latest generation went on sale earlier this year.

Obviously showing signs of the original 4Runners from the 1980s, the Toyota USA designers couldn’t resist building this cool concept based on the latest model, for the 2024 SEMA Show.

“The 2025 4Runner reminded me of the original, with its rugged look and powerhouse four-cylinder engine. I knew it had the potential to be the ultimate beach cruiser,” said Marty Schwerter, lead builder and director of operations at Toyota’s Motorsports Technical Centre.

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“We wanted to create something that would resonate today while paying homage to the past. The removable top was a must, just like the original, and we made sure it’s as functional as it is stylish.”

Dubbed the 4Runner TRD Surf Concept (the 4Runner was called the Surf in some markets) the concept began life as a new 2025 4Runner TRD Limited, powered by the iForce 2.4-litre turbocharged petrol engine backed by an eight-speed automatic transmission and full-time, dual range 4WD system. Using the turbocharged iForce engine allowed the designers to include the retro ‘TURBO’ decals on the sides of the concept.

Body modifications are extensive, with the original four-door wagon being converted to a two-door, the roof cut up, and removable panels being fabricated and installed.

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Underneath, a long-travel suspension system using billet aluminium front A-arms and Toyota Tundra rear-end housing complement the custom suspension. 37-inch tyres on custom 17-inch wheels add to the concept’s muscular appearance, while the surfboards poking out the top complete the cool coastal look.

The 2025 4Runner rides on a version of the TNG-A ladder chassis that also underpins the LandCruiser 300 Series, Tundra and the soon-to-be-launched 250 Series Prado. Given the platform can be had in right-hand drive, who wouldn’t rather a new 4Runner than the Toyota Fortuner currently offered here?

Speaking of the 250 Series, it’s sold in the USA as simply the LandCruiser 250, and we’re expecting to see a whole lot of them with all sorts of modifications and customisation at the SEMA Show this year – so keep your eye on this page for more revelations over the coming week.

The 2024 SEMA Show runs from November 5 to 8 in the city of Las Vegas and is a Mecca for any automotive enthusiast.